FOOTBALL bosses have strengthened links with Africa following the signing of a new partnership, which sees Tanzania become the official tourism partner of SAFC.
Tourism is a key factor in the upward growth of the Tanzanian economy and the partnership aims to use the global reach of the Barclays Premier League to promote the country as a top tourist destination.
Premier League football is watched in more than 200 countries, with an accumulative audience of 4.2billion, making it the most watched sporting league in the world.
Located in Central East Africa with about 1,400km of coastline along the Indian Ocean, Tanzania is renowned for some of the most stunning natural wonders of the world, including Mount Kilimanjaro – the highest free-standing mountain in the world – and Ngorongoro Crater, a UNESCO World Heritage Site.
SAFC has already developed close links with Tanzania through providing technical and practical support to the development of the football academy project, the first of its kind in the country.
Sunderland AFC commercial director, Gary Hutchinson, said: “We are delighted to further strengthen our links with Tanzania with this exciting new tourism partnership.
“We are very much looking forward to working with our partners in Tanzania to promote their beautiful country to a wider audience and to continue to support the development of its football infrastructure.”
Ambassador Charles A, Sanga, chairman, Tanzania Tourist Board, said: “Tanzania Tourist Board is proud to be associated with Sunderland AFC. We believe that this partnership will not only enhance the Board’s efforts in promoting Tanzania to the world but also help to attract investments and develop sports tourism in Tanzania.”