Culture will meet commerce in an exciting new arts project.
Sunderland 10x10 wants 10 artists to work with 10 city organisations on projects before pitching them to a Dragon’s Den-style panel. Two will then receive a commission fund.
Helen Connify, Sunderland Cultural Partnership Co-ordinator, said: “We’re interested in artists from across the region and from all types of artistic practices getting involved – including photography, new media, fine art, live art, glass and ceramics, music, dance and performance.
“Sunderland 10x10 will provide a great opportunity for artists to develop new work in collaboration with business partners.
“It will also demonstrate the contribution of the cultural sector to the regional economy while demonstrating the positive role played by Sunderland businesses in supporting culture in the city.”
The 10 businesses involved are Arc Adoption, Ashmore Consultants, Sunderland Business Improvement District (BID), FabLab, Leighton Group and the Mac Trust, Northumbria Water, SAFC, Siglion’s Investment and Development arms and Sustainable Enterprise Strategies.
Gemma Dishman, of Sunderland BID, said: “We think the businesses involved could learn to think more creatively through Sunderland 10x10, while the artists may well benefit by watching some of the city’s most successful organisations at close quarters.”
To apply for Sunderland 10x10, send a one-page CV, a 400-word expression of interest, examples of prior work and a link to a website or other online resource, to Helen.firstname.lastname@example.org by Friday.