SHOPS in Sunderland’s East End are joining a spruce-up scheme.
Business owners in Hendon’s Villette Road will get a make-over and are being encouraged to sign up to the voluntary code of practice, which would see them agreeing to keep the outside of their shops litter-free and clean.
Funding will be on offer to improve the look of shutters and there are plans to revamp street furniture, bins and lamp columns and remove chewing gum and stickers.
Sunderland City Council has also promised it will refresh road markings in the street and install colourful planters.
The Gateway scheme is to be rolled out to other shopping centres in the east, including sections of Hylton Road, Grangetown and Ryhope Street South.
Council leader, Coun Paul Watson, said: “The last couple of years have seen the council’s five area committees all looking closely at where there could be improvements in their neighbourhood shopping areas.
“This work is very much part of the localism agenda and why the council has the North, East, West, Coalfield and Washington area committees.
“Here, with the Gateway project, the council is working closely with businesses and residents as we all Love Where You Live.”