Shop puts best foot forward for charity

Emily Hope, 17, helping to launch the Schuh shoe recycling scheme in Sunderland.
Emily Hope, 17, helping to launch the Schuh shoe recycling scheme in Sunderland.
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A SHOE shop has been putting its best foot forward in a bid to raise cash for charity.

Schuh launched a pilot scheme for its shoe recycling campaign in Sunderland and company bosses are now urging Wearsiders to get on board.

Shoppers are being invited to give their old and unwanted shoes a new home, which will help to buy essential equipment for disabled and terminally-ill youngsters across the UK after teaming up with charity the Newlife Foundation.

In return, throughout October, Schuh, at The Bridges, is offering generous donors a £10 Schuh voucher in return for their old shoes.

Chris Roddie, store manager of Sunderland Schuh, said: “The team is really excited that the initiative is being trialled here in Sunderland and we can’t wait to get involved, make it a success and help the Newlife Foundation get into full swing across the network of Schuh stores.”

Sarah King, marketing manager at the Bridges, added: “This is a real coup for the Sunderland Schuh store an excellent opportunity for shoppers to get involved and do their bit for charity while bolstering their love of shoes at the same time.”

If it proves a hit, the scheme will be rolled out across the UK.

The Newlife Foundation provides equipment for disabled children, as well as support.