This year's Fenwick Christmas window in Newcastle has opened in front of a crowd of thousands of people.
Unveiled by children from The Great North Children’s Hospital, this year’s concept is inspired by the 150th Anniversary of Beatrix Potter.
The most popular of Potter’s much-loved stories are depicted, including iconic Peter Rabbit in the first scene, Jeremy Fisher, Jemima Puddle-Duck and the Tailor of Gloucester in the final showcase.
The celebration continued after the unveiling, with Peter Rabbit himself making an appearance to greet the crowds.
He was also joined by a pair of cheeky squirrels, who added to the street party atmosphere.
Chairman Mark Fenwick said: “For the 45th Anniversary of our Christmas Windows, we are delighted to be able to showcase Beatrix Potter’s fabled characters”.
Thomas Merrington, brand manager of Peter Rabbit at Penguin Random House, said: "How fitting to see Beatrix Potter's characters as the theme for this year’s Fenwick Christmas window in this 150th anniversary year."