Sam Allardyce issues first fine at Sunderland – slapping reporter with £10 penalty

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Tough man Sam Allardyce has already issued his first fine at Sunderland – stinging a reporter for £10 after his phone buzzed at the Black Cats manager’s first press conference.

Big Sam, renowned as a disciplinarian, slapped Daily Mirror reporter Simon Bird with the £10 penalty after his phone buzzed twice on his desk.

The unsuspecting journo was using his mobile as a voice recorder during Sam Allardyce’s first press conferenc

Allardyce concluded business by saying: “Have you paid up yet?”

The Mirror has since confirmed the fine is in the post, and will be donated to SAFC’s official charity, the Foundation of Light.