A RECORD 950,000 people descended on Sunderland for the city’s 26th International Airshow this year.
Sunderland Live, which organises the event on behalf of Sunderland City Council, estimate the event benefitted Sunderland’s economy by £12.2million
The company believe the rise in visitor numbers is down to new elements to the airshow, and the increasingly popular launch event on the Friday evening.
Chris Alexander, chief operating officer at Sunderland Live, said “We are thrilled with the attendance at this year’s Sunderland International Airshow.
“It’s such a great feeling to see all of those visitors enjoying the weekend and with a regional economic impact of over 12 million pounds there is a huge sense of pride regarding what the event does for the city.”
Mr Alexander said household names such as Disney, Haribo and FremantleMedia helped to attract record numbers of visitors from both inside and outside the North East.
He said: “Data collected over the weekend shows that new elements such as the Roker Park Family Kingdom and the BBC World War One at Home exhibition proved extremely popular with the event’s primarily family audience.
“Figures indicate that 61 per cent of visitors over the weekend attended in a group of three or more people and, taking in to account an average individual daily spend of almost £13, the total benefit to the local economy reached a staggering £12,217,000, excluding accommodation.
For more information on Sunderland Live events, visit www.sunderlandlive.co.uk