A RARE railway poster advertising Roker and Seaburn as ideal holiday destinations is set to fetch about £500 at an auction in America.
The 61-year-old poster is 41in by 25in and is emblazoned with the words ‘Roker and Seaburn, for a day outing or a summer holiday, mammoth illuminations every autumn’.
The poster was designed by North-East artist Alfred Lambart for British Railways in 1953, and shows a young family and their pet dog relaxing on a golden, litter-free beach, with a cloudless blue sky and an inviting, unpolluted azure sea in the background.
The poster is expected to sell for between £400 and £600 at Swann Galleries in New York on August 6.
In the early and middle parts of the 20th century during the steam train era, railway companies commissioned artists to produce colourful, eye-catching and enticing posters.
They featured seaside resorts, beauty spots and places of historical interest, in a bid to boost rail travel throughout Britain.
In recent years, these posters, which once adorned and brightened railway station platforms and waiting rooms, have become increasingly sought after and valuable mementoes.
Railwayman son Alfred Lambart, the artist who designed the Roker and Seaburn poster, was born in Darlington on October 22, 1902, and started life as Alfred Lambert, but later changed the spelling of his surname, possibly to make his name more distinctive and memorable.
Lambart was 69 when he died in December 1971.
The National Railway Museum in York owns seven different railway posters by Lambart, including the Roker and Seaburn poster.