Passengers can use smartphones to pay for the bus

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PASSENGERS can now buy their bus tickets on the go.

Go North East has launched a new smartphone ticket to make bus travelling even easier.

Customers can now buy their bus ticket through their smartphones with the new M-ticket service.

Available through the existing Go North East key mobile app, customers show the ticket on their smartphone to the driver before they can board the bus.

Stephen King, marketing and sales manager at Go North East, said: “The new M-ticket is the latest development in the Key Mobile app, which has already proven to be a success with Go North East customers.

“It is an example of what is to come in Go North East’s technological advances and a result of listening to our customers.

“Go North East is enjoying the longest sustained growth in passenger numbers for more than 40 years and it’s offering more ticket choices like this that helps attract new users.

“Prioritising the quality of service for passengers is a key focus for Go North East and keeping on top of technology allows us to provide customers with ticket options to suit their needs.”