After the Brexit vote, we have been inundated with calls to “get on with it”. British people have been told to come together and make the best of the situation no matter which way they went during the referendum.
But what if it’s not possible?
What if the divide is deeper than just a pencil mark on a piece of paper? Some worrying data drawn from YouGov by the advertising magazine Campaign seems to show that Brexiteers and Remainers form two distinct cultural tribes.
The brands preferred disproportionately by each side give us an insight into their world view.
Do you agree with the lists?
Top 10 Leave brands
The Health Lottery
Top 10 Remain brands