Scooby-Doo has beaten Lassie and Snoopy to be named the nation's favourite on-screen dog.
The cowardly but lovable Great Dane topped the poll despite Snoopy stealing the headlines as the star of the new Peanuts film.
Other popular pooches to make the top 10 include Family Guy's Brian Griffin and Santa's Little Helper, the family dog in The Simpsons.
The survey of 1,157 adults was conducted for life insurance provider Beagle Street to celebrate the arrival of Jeremy - a talking dog who stars in its new TV advert.
To mark his TV debut, dog owners around the country are being given the chance to make £100 by changing their own pet's name to Jeremy.
Ten owners who agree to change their dog's name using the hashtag #Jeremy on Twitter will be sent a £100 cash payment in return for wearing a 'Jeremy' labelled collar for the rest of the month.
Matthew Gledhill, managing director of Beagle Street, said: "There is a long-running love for man's best friend in films and TV, with some our favourite dogs being on our screens for over 70 years.
"We were inundated with requests to introduce a beagle into our TV ads since we launched Beagle Street, and we're very happy to announce the arrival of Jeremy, a loyal if at times overprotective talking dog.
"We're hoping dog owners up and down the country will help celebrate his arrival by renaming their own furry friends.
"It's a bit barking but there's a handsome reward up for grabs, and we hope that our Jeremy can one day be considered among the most loved on-screen dogs."
TOP 10 MOST LOVED ON-SCREEN DOGS:
5. Marley (Marley & Me)
6. Brian Griffin (Family Guy)
7. Hooch (Turner and Hooch)
8. Pluto (Mickey Mouse)
9. Santa's Little Helper (The Simpsons)
10. Slinky (Toy Story)
Source: Beagle Street