National Glass Centre chosen as location for flavoured water advert

Built on the site of the former Thompson and Sons shipyard, the National Glass Centre stands just a short walk from Saxon church of St Peter's on the banks of the Wear. Apart from the geographical connection, there is a strong historical connection too in that it was here that Benedict Biscop introduced glass making into Britain, by bringing across French glass craftsmen to make the windows for the priory. Glass-making on Wearside continued from those times right up until the present day.

FILE PIC
Built on the site of the former Thompson and Sons shipyard, the National Glass Centre stands just a short walk from Saxon church of St Peter's on the banks of the Wear. Apart from the geographical connection, there is a strong historical connection too in that it was here that Benedict Biscop introduced glass making into Britain, by bringing across French glass craftsmen to make the windows for the priory. Glass-making on Wearside continued from those times right up until the present day. FILE PIC
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A Wearside landmark has provided the location to a new advertising campaign.

The National Glass Centre in Sunderland was considered the best place to shoot the latest advert from British flavoured water brand, Perfectly Clear.

Stephen Sullivan

Stephen Sullivan

South Shields actor Stephen Sullivan appears in the lead role.

Perfectly Clear is produced and bottled on-site at the CBL Drinks Ltd Sunderland factory, with water drawn from its own spring, The Hadrian Well.

The ad, dubbed No S**** Science, was filmed earlier this year by TV and video production company, Shine North. It features a clumsy scientist preaching about the water’s zero sugar selling point, while making life difficult for Stephen, who plays one of the centre’s visitors.

He is swilled with soup, slips on spilled liquids and has a glass smashed over his head, as the scientist throws, spills and breaks everything around him.

Alex Connock, managing director at Shine North, said: “We had a fantastic time deriving the Perfectly Clear scientist concept and turning that into the video, which has launched the campaign. The initial feedback has been great so far.”

The sugar-free flavoured spring water is made and distributed by Sunderland-based soft drinks manufacturer CBL Drinks Ltd.

Mark Bell, operations director at CBL Drinks said: “We have invested heavily into the brand over the last 18 months with additions to the range, packaging reformats and investment into the production at the Sunderland factory with new machinery.

“It was great to film our advert at the local National Glass Centre.”