DASHING dad Les Langley is rivalling the likes of style icons Daniel Craig and David Beckham after being voted Britain’s Best Groomed Man.
The 46-year-old bar owner beat off more than 1,000 rivals to take the title in the competition, winning a one-year modelling contract, becoming the face of grooming brand The Bluebeards Revenge, and becoming an ambassador for male cancer charity Orchid.
Wearside-born Les, who used to run Gatsby’s in the city centre, said: “I couldn’t believe it when they phoned to tell me. I am really pleased, and my 11-year-old son Robbie is especially thrilled. He’s as proud as punch.”
For Les, an ex-pupil of the former Broadway Comprehensive School, taking part in the competition was all about supporting Orchid.
He said: “My wife Allison was 36 when she died of cancer nine years ago, and I will never do anything harder in my life than breaking the news to my children, Robbie, and Tara, 15.
“I couldn’t cope with the thought of myself having cancer, and my children possibly being left without any parents, and became more aware that self-checking was vital. It is important for men as well as women to check themselves and make it part of their daily routine.”
Les, who was the oldest entrant in the competition, is now married to his second wife, Charlotte, 31, and has a third child, one-year-old Max, and is looking forward to taking part in his modelling assignments.
He said: “I now have an amazing opportunity to promote self-checking and hopefully save a few lives along the way.
“I really want to do my bit to raise the awareness of male cancers.”
Rebecca Porta, chief executive of Orchid, said: “Regular grooming not only makes you look and feel more confident, it gives you an opportunity to take an active interest in your physical wellbeing. The bathroom is the prime place for men to check for signs of male cancer.
“Checking testes takes less than five minutes and is a vital first step in the battle against testicular cancer. If caught early there is a 98 per cent chance of survival.”