Mike Ashley campaign to target Sports Direct stores on Saturday

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PROTESTERS will be targeting Sports Direct stores on Saturday as part of the campaign against Newcastle United owner Mike Ashley.

Peaceful protests will be taking place in stores within a 20-mile radius of St James’ Park, as well as Mr Ashley’s chain’s flagship Oxford Street store in London.

Mike Ashley of Sports Direct

Mike Ashley of Sports Direct

Stores in Durham, Peterlee, South Shields, Sunderland and Washington will be affected from 12.20pm onwards, as well as those in Newcastle.

A statement from the AshleyOut.com campaign said: “ We wish to emphasise that this must be a peaceful protest and is aimed at Mike Ashley and the shareholders of Sports Direct International plc.

“This protest is not aimed at the innocent staff members, often working with minimal employment rights on zero hours contracts, and they must be respected and supported at all times. This protest will be coordinated with supporters of Rangers Football Club who will target stores in the vicinity of Ibrox.”

The action comes on the day of the Magpies’ home game against Swansea, which the campaign is encouraging fans to boycott, and tweet using the hashtag #boycottswansea

AshleyOut.com has attracted more than 120,000 visitors in the two weeks since its launch and organised protests have been attended by thousands of fans outside St. James’ Park.

The campaign aims to increase awareness of what it says is Mike Ashley’s failed ownership of Newcastle United

Fans planning to attend the Swansea game are request to #StandUpToAshley after 34 minutes of the game.

Campaigners are also planning a further #AshleyEmbargo section on its website, to ensure that Mike Ashley’s involvement becomes an ever-less profitable one for him and his companies.

Target stores for Saturday’s protest (with distance from St James’ Park):

Sports Direct Oxford Street 275.1 miles

Sports Direct Northumberland Street 0.39 miles

Sports Direct Newcastle – Gateshead Trinity 1.13 miles

Sports Direct Newcastle – Gateshead 2.20 miles

Sports Direct Kingston Park 3.08 miles

Sports Direct Newcastle – Team Valley 3.57 miles

Sports Direct Newcastle – Silverlink 5.65 miles

Sports Direct Washington 6.29 miles

Sports Direct South Shields 7.68 miles

Sports Direct Sunderland Gateway 10.41 miles

Sports Direct Sunderland 10.59 miles

Sports Direct Durham 13.66 miles

Sports Direct Ashington 14.55 miles

Lillywhites Dalton Park LW 14.80 miles

Sports Direct Peterlee 18.86 miles