Maxim Brewery creates ‘Reel Ale’ for Sunderland film festival

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Lights, CAMRA, action – a new beer hopes to reel you into a film festival.

Rainton Bridge-based Maxim Brewery has created a beer, aptly named Reel Ale, for the inaugural Sunderland Shorts Film Festival.

 The limited edition version of their traditional brown ale will be sold at the festival, from July 2-5.

 Created in collaboration with the prestigious DC Shorts Film Festival across the Pond, the Sunderland Shorts Film Festival will bring together filmmakers from across the globe to celebrate the very best in short films – seeing over 60 films being screened at venues including Independent, The Empire, Sunderland Software Centre, and Sunderland Minster.

 Mark Anderson, Maxim Brewery, said: “We’re really proud to be supporting the very first Sunderland Shorts Film Festival. It’s a great event for Sunderland, and it’s fantastic to be part of it.

 “When the festival approached us, we were really keen to get involved as we’re always looking to support events and projects in the city. Reel Ale will be on sale at a number of venues during the festival, so make sure you look out for it and grab one of the limited edition bottles.”  

 Rebecca Burdon, festival manager, Sunderland Shorts Film Festival, said: “The Sunderland Shorts Film Festival will not only showcase the work of talented filmmakers from Sunderland and further afield, it is also a great opportunity for us to collaborate with businesses based in and around the city, in order to offer audiences something different.”

 A selection of the films chosen as part of this year’s Sunderland Shorts Film Festival will also be screened at the American festival.