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‘Udderly great’ – how a Sunderland Echo photographer’s cow picture is helping people with autism

The North East Autism Society Christmas card which featred a photograph by the Sunderland Echo's David Allan, has raised �1000. Pictured with a copy of the photo and cards are l-r Colin Powell, Susan Tron Trust's Fundraiser, Lisa Taylor and Paul McCairns, at the offices on the Drum Ind.Est. Chester-le-Street.

The North East Autism Society Christmas card which featred a photograph by the Sunderland Echo's David Allan, has raised �1000. Pictured with a copy of the photo and cards are l-r Colin Powell, Susan Tron Trust's Fundraiser, Lisa Taylor and Paul McCairns, at the offices on the Drum Ind.Est. Chester-le-Street.

ECHO photographer David Allan has helped raise an “udderly” unbelievable amount for charity.

Chillin’, David’s fantastic picture of a cow in the snow, with Penshaw Monument in the background, graced our front page during last January’s bitterly cold snap.

The image proved a major hit with readers – and none more so than the new fund-raising team at the Chester-le-Street-based North East Autism Society, who approached the Echo about the possibility of using the image for their Christmas cards.

We were only too happy to give the group our blessings and the picture was used for one of the charity’s two card designs, alongside an image of Durham Cathedral.

As fund-raiser Susan Tron explained, it was David’s picture that caught people’s eye when the cards went on sale.

“The cow stopped people and brought them over,” she said. “When they came over, they liked the cathedral picture, but it was the cow that attracted them in the first place.

“It was brilliant. We got the cards printed up a bit late, because the fund-raising team has just come together.

“A lot of people already had their Christmas cards for this year, but some people were buying them to use for next year because they liked them so much.”

The group has been overwhelmed with the popularity of the cards, which raised around £1,000 despite the comparatively short time they were on sale.

“It is beyond our wildest dreams, really,” said Susan.

“Because it is the first time we have done this, we didn’t have many outlets.

“We just had to sell them through our members and parents, and at a Christmas fair which we had.”

Photographer David said: “I knew it would make a good image and soon as I saw it and I’m just pleased so many people agreed with me.”

Founded in 1980 by a group of parents to provide specialist support to their autistic children, the North East Autism Society now provides help for people of all ages who have the condition.

To find out more about its work, visit the website at www.ne-as.org.uk or call 410 9974.

 

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