A HYNOTHERAPIST is making a month-long charity pledge.
Helena Bishop, who owns The Lilac Room Therapies, Athenaeum Street, is offering free treatment for the whole of this month – instead asking her clients to make a charitable donation to support Dogs Trust, Jerry Green Dog Rescue and Help for Heroes.
In addition to hypnotherapy, she is also offering crystal healing and massage.
“I’ve always done something for charity at Christmas on a personal basis,” said Helena, who has been inspired after her son Jason Slevin died of melanoma, aged 31.
“I’ve always given to Help for Heroes because all four of my children have been in the forces.
“My eldest son Jason passed away but he had a strong passion for the forces.”
Normally a hynotherapy session at The Lilac Room would cost around £70 with Helena expecting to sacrifice a month’s earnings of up to £2,000.
Help for Heroes CEO and co-founder Bryn Parry said: “Helena’s selfless donation embodies the spirit of the thousands of people across the UK who have joined together to help those who have suffered life-changing injuries while serving our country.”
Opened in October, The Lilac Room offers an alternative way to beat anxiety, stop smoking, cure phobias and boost confidence.
Helena, a qualified professional hypnotherapist who previously worked in Nottingham, said: “Since I’ve come up to the North East I’m finding there’s a barrier and people don’t understand what hypnotherapy is about.
“Many people think that you have to be ill but you don’t have to be – it could just be a confidence issue.
“You’re conscious during the treatment and you know what’s happening.
“It helps to change the way you think and see things.”
Helena is also looking to go into businesses and provide treatment to its staff free of charge and for venues where she can carry out the treatments.
All they need to do is provide her a room to work in and for employees to make a donation.
For more information call Helena on 581 4350 or visit www.thelilacroomtherapies.co.uk