COUNCIL chiefs are backing a campaign to beat the bullies.
Sunderland City Council has pledged its support to the national No Bystanders Campaign to tackle bullying, abuse and discrimination, both in the workplace and the community.
The campaign was launched by Stonewall, which campaigns for equality for the lesbian, gay and bisexual (LGB) community.
Sunderland City Council has been an official supporter of Stonewall for the last three years, and uses the campaign group’s Workplace Equality Index to help monitor its efforts to tackle discrimination, and create an inclusive workplace for LGB employees.
Council leader, Councillor Paul Watson, teamed up with its chief executive, Dave Smith, along with Ken Bremner, chairman of the Sunderland Partnership and chief executive of City Hospitals Sunderland, and Kieron Brady, chairman the city’s LGBT Equalities Forum, to invite employees and residents to sign up to the campaign.
Councillor Watson said: “We are taking this opportunity to let people know that we will take action to stop them being abused, bullied or discriminated against for whatever reason.
“Promoting diversity and equality is vital to our future, and we all need to work together to make sure that the rights of all sectors of our community are promoted and protected.
“To achieve that needs everyone to take personal responsibility, not to tolerate bullying wherever and whenever they come across it, and this campaign will help us get that message across”.
The campaign is also supported by the Sunderland Partnership, a number of organisations such as Gentoo, Tyne and Wear Fire and Rescue Service, and City Hospitals Sunderland NHS Foundation Trust.
Ken Bremner said: “We want Sunderland to be an inclusive city where equality and diversity is promoted and embraced by all”.