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Sainsbury’s support for bereaved families

Kirsty McGurrell from 4louis with family and staff at the launch of local charity of the year at Sainsbury's, Washington.

Kirsty McGurrell from 4louis with family and staff at the launch of local charity of the year at Sainsbury's, Washington.

A CHARITY has hit the jackpot after landing a year-long partnership deal with a supermarket.

4Louis, which helps to support bereaved families, has been picked as local charity of the year by customer’s at Sainsbury’s in Washington.

It was set up by Kirsty McGurrell, who was inspired by the loss of her first child Louis, who died 12 days before his due date, in December 2009.

Kirsty, of Houghton, started making Sweet Dreams boxes, including a moulding kit for baby’s hands and feet, a candle, a guardian angel figure and teddies. The boxes now feature in several hospitals.

Staff at the store, in the Galleries, organised fund-raising activities, including bag packing, to mark the partnership.

Bob McGurrell, from 4Louis, said: “We hope it will help raise awareness of our causes and help us develop the important service we provide to the community.”

Since the Sainsbury’s local charity scheme began in 2009 it has raised more than £6 million. Washington store manager Gary Pearson, said: “We’re delighted to have chosen a charity which touched our colleagues’ hearts.”

 

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