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Sainsbury’s deal to help Sunderland children

Members of the Box Youth Project, Sunderland, with staff from Sainsburys, Silksworth, who have chosen the Project to be their local charity for the year

Members of the Box Youth Project, Sunderland, with staff from Sainsburys, Silksworth, who have chosen the Project to be their local charity for the year

CHARITY bosses are celebrating after striking up a new partnership.

The Box Youth Project, based in Hall Farm Road, has been chosen as local charity partner of the year by staff and customers at Sainsbury’s in Silksworth.

The organisation, which offers opportunities and activities to youngsters aged between eight and 19 in the Doxford Park area, said the partnership could not have come at a better time.

Lisa Wilson-Riddell, manager of The Box Youth Project, said: “We are absolutely delighted. This partnership means we can start and plan ahead for next summer holidays, whereas we would only have been able to plan a few months ahead otherwise.

“Demand has never been as high for youth work, and competition has never been so tough for getting money as all charities want to support their projects.

“This means we can keep going and develop our projects.”

Volunteers and staff will take part in a programme of activities to raise awareness and funding throughout the year.

Youngsters from the charity were in the store to launch the deal.

Store manager Andy Smith said: “As a store, we are extremely proud to have The Box Youth project as our sponsored charity.

“The work they do not just in Sunderland but throughout the world is fantastic.

“The passion and commitment that we have seen from them so far has been exceptional and we feel that it complements the store.”

 

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