SUNDERLAND cinema-goers are being urged to make Wearside the home of a popcorn phenomenon.
Matthew Rowell’s idea for marshmallow popcorn is one of five shortlisted in a national fantasy flavour competition run by Empire Cinemas.
Now the chain’s Sunderland branch is calling on Wearsiders to vote for his recipe to seal the deal for the city.
Other flavours in the running are Sunday Roast, Wowee Wasabi, Chippyfish, BanoffeePop, Mallowcorn and Ariba Ariba.
The most popular will be created by Empire’s chief popcorn makers and will be sold for a limited period across Empire Cinemas this summer
Matthew said: “I’ve visited Empire Cinemas every week for over a year and just love popcorn, but have wanted to taste a new flavour while visiting my favourite cinema.”
To vote, visit www.empirecinemas.co.uk/popcorn