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Nissan cleared over Franz Ferninand TV advert complaints

Scottish rockers Franz Ferdinand, whose song was used in the complained-about Nissan advert,

Scottish rockers Franz Ferdinand, whose song was used in the complained-about Nissan advert,

CAR giant Nissan has been cleared of offending viewers after complaints about a cheeky TV advert.

Two people sounded off about the ad for a Nissan Note, which features a song by indie rockers Franz Ferdinand, fronted by Sunderland-raised Alex Kapranos.

The outraged viewers claimed the track by the band was laden with swear words.

But their gripes were dismissed after Sunderland-based Nissan told Advertising Standards Authority (ASA) that it had paid for a clean version of the song Evil Eye.

Instead, the advert, which features a couple driving through a tunnel filled with ghosts, swapped profanities for “basket” and “schtick”.

Concerns were also raised about the lyric, “Don’t believe in God, but believe in this”, as it was offensive to people who believed in God.

But the industry watchdog also threw out this complaint, after Nissan said: “In the context of modern society and the everyday language and imagery concerning the existence or non-existence of God, Nissan considered it unlikely that the use of the lyrics in an ad that had nothing to do with religion and made no criticism of religion would cause serious or widespread offence to the average viewer.”

They added that the lyrics were “barely discernible”.

Clearcast, which pre-approves advertising in the UK, backed up the car company and said its experts could not hear any swear words in the advert.

Nissan called the promo: “A light-hearted depiction of a drive through a surreal modern day ghost train.”

 

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