CHARITY chiefs today hailed a record-breaking campaign which helped youngsters have a cracking Easter.
The Hope 4 Kidz Easter Egg Appeal collected a grand total of 2,037 eggs, which were then delivered to a host of charities, community groups, help services and schools.
Organisers extended the deadline for drop offs to the end of the Easter weekend, so shoppers could add to the pile during their holiday visit to supermarkets and shopping centres.
It meant the final presentation could be made to children at Portland and Sunningdale schools, in Sunderland, on their return to class last week.
Viv Watts, chief executive of the Pennywell-based charity, said: “It’s been fantastic and we’ve also had four toy chicks donated, so they will go to the neo-natal unit at the hospital.
“Normally it’s just the chocolate donated, so these beautiful toys will be something else. The smiles on the young ones’ faces are terrific.”
In addition to the schools, treats were dished out to Sunderland Young Carers, the Rainbow Family Centre in Washington, Wearside Women in Need, the National Victims’ Association, Ashkirk House, which supports the homeless, and the Child Protection Service.
The huge response was due to the support of people who donated eggs at a host of drop-off points, including Sainsbury’s North Sunderland, Silksworth and Washington; Morrison’s in Seaburn and Doxford Park; Virgin Money in Fawcett Street, the Galleries in Washington and Byron Place in Seaham.
Companies included MetroMail in Seaham, which donated 100 eggs, Arriva, Nestle and Gliderol in Peterlee. The value of the eggs collected is about £3,704.