WEARSIDERS will be taking part in an award-winning event this summer.
The Color Run, which will be taking place in Sunderland on July 20, has been awarded The Colour Moment of the Year in the Dulux annual awards.
Presented in London, the awards by the paint company celebrate the most bold, brilliant and transformative uses of colour across the creative industries and beyond.
The Color Run beat competition from London New Year’s Eve Fireworks and the Edinburgh Military Tattoo.
Dubbed “the world’s friendliest 5k”, The Color Run is an American craze, which sees runners getting covered in coloured powder.
Chris Alexander, chief operating officer at Sunderland Live, said: “We’re delighted to be involved in bringing such a brilliant event to the region for the first time.”
For more information, visit www.TheColorRun.co.uk.