Katie Price is the latest high-profile figure to be touched by little Bradley Lowery's fight for life.
The model, author and Loose Women presenter has donated a date with herself to a silent auction taking place at tonight's ball in aid of the five-year-old at the Stadium of Light.
People can make their bids for the date with the star at firstname.lastname@example.org ahead of tonight's extravaganza, which is raising money to fly the Blackhall youngster to America for potentially life-saving treatment.
The ball is the brainchild of businesswomen Jolene Casey from The Pussydoll Palace, Paula Thompson from Ancient to Modern Interiors and Helena Ganley from Thompson Waste Centre who have led a fundraising committee for Bradley dubbed Bradley's Angels.
Although £700,000 has been raised to pay for immunotherapy treatment in Bradley’s on-going fight with neuroblastoma, more funds need to be raised to pay for flights, accommodation and any additional treatment he may need whilst in the States.
The HU3F8 treatment is not available in the UK, but has offered a glimmer of hope in the Lowery family’s battle to save their son.
Touched by the youngster’s plight, a host of luxury raffle prizes including a car, holiday to Sorrento, a £1,000 Home Living voucher, VIP tables for Tup Tup Palace nightclub in Newcastle and prizes from Bidvest and SAFC have been donated for the ball.
Entertainment will come in the form of fireworks, casino tables and performances from Make My Day Events, Benidorm star Shaun Foster Conley and Geoff Mull from the X Factor, while Sheb’s Autograph Hire is providing luxury travel for Bradley and his family.
Around 500 people will be attending the event, which sold out three days after tickets went on sale, with £15,000 already raised through ticket sales and donations prior to the event.
Earlier this month Bradley led his heroes, SAFC, onto the pitch as mascot in their clash against Everton. The Merseyside club later donated £200,000 to his cause. A number of Sunderland footballers have also donated to his campaign.
Donate to Bradley's fight here