The first Infiniti vehicle to be built in Europe has been produced at Sunderland's Nissan site.
Sunderland’s Nissan plant begins production of its first ever model for the car giant’s Infiniti brand today.
Click here to follow the launch live, including a look inside the new factory and interviews with Infiniti bosses.
Former plant boss Trevor Mann – now based in Japan – is back on Wearside to see the launch of the Q30 active compact, after a £250million investment that has created 300 new jobs.
"Today we are beginning an exciting new chapter in the Infiniti story, and I can’t think of a better place to start than here at Nissan’s Sunderland plant," he said.
"Over its 30-year history, Sunderland has grown into the UK’s largest automotive plant. It is renowned for delivering high-quality, top-selling vehicles, and is regarded as a world-class production facility with a highly skilled and dedicated work force.
"To prepare for Q30 production, we invested 250million pounds here in the UK. This is creating more than 1,000 new jobs in the UK automotive industry.
"Q30 production is further strengthening our premium vehicle manufacturing capability in Sunderland, and exports to global markets such as China and North America signal the next phase in the expansion of Infiniti, and a new chapter for our UK plant."
The Q30 is the first Infiniti vehicle to be manufactured in Europe.
The decision to build the Q30 on Wearside was made in 2012 in recognition of the outstanding standards reached by the workforce in Sunderland.
Infiniti Motor Company president Roland Krueger said the new model would play a vital role for the brand.
"Q30 comes at a moment of significant opportunity for Infiniti. Following a period of record global sales, we are entering a new segment with the Q30," he said.
"This new active compact will play a vital role in our strategy to become a top tier global premium brand."