Iconic Sunderland Echo sign WILL stay in the city

The signs on the former Sunderland Echo office at Pennywell being taken doen to be auctioned for the Sir Bobby Robson Foundation
The signs on the former Sunderland Echo office at Pennywell being taken doen to be auctioned for the Sir Bobby Robson Foundation
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The iconic Sunderland Echo sign will stay in the city.

Bidding closed on Tuesday night for the sign, which went for £1,220.

And it’s been revealed that the top bidder is from Sunderland.

Money raised will go to the Sir Bobby Robson Foundation.

A spokeswoman for the charity said: “On behalf of the Sir Bobby Robson Foundation, we are very grateful to Tecaz for organising the sale of the sign and to everyone who generously bid.”

Tecaz put the 10ft-high letters up for sale on eBay after buying the site on Pennywell Industrial Estate earlier this year.

The Echo is now based in Rainton Bridge Business Park.