A CAMPAIGN group has backed a review of the Government’s booze misuse strategy.
North East alcohol office Balance supports key recommendations in the Health Committee’s latest study of the Coalition’s proposals, which call for a review of the minimum unit price as well as recognising the affects of marketing alcohol.
Balance director Colin Shevills said: “This report is an important contribution towards addressing the scourge of alcohol misuse, which is devastating not only the North East but the whole of the UK.
“Importantly, it calls on Government to look beyond binge drinking alone, and tackle as a top priority the broad spectrum of problems caused by alcohol misuse.”
Balance aims to make changes to the way people in the North East think about alcohol and reduce the impact it has on the region.
Mr Shevills said: “We welcome the committee’s crossparty support for a regularly reviewed minimum unit price, and its recommendation that the level set in England needs to be consistent with that set in Scotland, unless there is a good reason why not.
“Importantly, the report acknowledges, just as the Government’s Alcohol Strategy does, that alcohol marketing encourages consumption.
“We have some of the weakest advertising regulations in Europe and the evidence to back tougher regulation is already there.
“We need to make a start on introducing tougher legislation that will protect our young people before it’s too late.”