HUNDREDS of pounds were raised at Sunderland’s first Memory Walk.
Simon Davis was devastated by the death of his mum from dementia and now wants to make a difference for future sufferers of the condition.
The 41-year-old, from Plains Farm, led fund-raisers on a five kilometre walk from Bungalow Cafe, in Roker, to Souter Lighthouse to raise money for the Alzheimer’s Society.
Dad-of-three Simon organised the walk after the death of his mother Ann, 68, from the illness last August after an 11-year battle.
He was joined on the walk by his wife Carol and their three children – Ashleigh, 16, Christopher, 13, and Jonathan, 10 – to raise about £400.
Simon said: “It’s such a hard thing for any family to go through and I’m sure there are a lot of families in Sunderland affected by the illness.
“I wanted to do something to help the Alzheimer’s Society and noticed there were walks in Durham and Newcastle, but not one in Sunderland, so I decided to set one up myself.”
Held across England, Wales and Northern Ireland every autumn, Memory Walks raise money to provide vital support for people living with dementia and fund research into a cure.
Simon, a quality technician, said: “Mum was only 57 when she developed Alzheimer’s. People tend to take the mick out of dementia and joke about it, but it really is a horrible thing.
“The walk took place the day before her birthday, so I thought it was more poignant than a bunch of flowers.”
Visit www.memorywalk.org.uk or sponsor Simon on www.justgiving.com/simon-daviss-fundraising-page-2355/.