Charity volunteers will be on the seafront collecting for the city's lifeboat charity.
The RNLI guild members from Sunderland Lifeboat Station will be collecting at Morrisons' Seaburn store throughout today and tomorrow.
They will be manning a fundraising stall between 9.30am and 6pm and are urging people to go along and support them.
A spokesman for the station, said: "It cost around £460,000 a day to run the RNLI nationally. Any amount you donate will be gratefully received and will help to save lives at sea. Thank you."