HUNDREDS of women in Sunderland have enquired about boob Jobs, liposuction and nose jobs, new information on cosmetic procedures has revealed.
Boob jobs accounted for 39.2 per cent of all enquiries from women in Wearside, amounting to about 704 people.
A further 13.6 per cent attributed to liposuction (103 women, 28 men) and nose jobs (87 women, 26 men).
Tummy tucks, eyelid surgery and dental are also amongst the most popular procedures for in the city.
The figures have been released by cosmetic surgery firm Transform, which has analysed for years’ worth of data on enquiries received from towns and cities around the UK.
The company has created a ‘Brits, Boobs and Botox’ tool on its website which it says helps potential patients feel they are not alone in their body wants.
Data includes information on different procedures, towns, genders, age groups and years, and allowing users to navigate around the UK to discover the most popular procedures in their area.
Transform said the data has highlighted a number of interesting trends and allowed Transform to discover whether certain social factors have a direct correlation with the enquiries they receive.
A huge spike in enquiries for hair transplants can be seen in 2011 after Wayne Rooney had the procedure.
The data shows a year-on-year increase of 88 per cent with Wolverhampton being the, capital of the UK for these enquiries.
Patricia Dunion, CEO at Transform, said: “We’ve been helping patients for 40 years – and in that time there’s been a massive change in what they enquire about.
“We’ve had 350,000 from all over the country in the last four years alone. The trends are an insight into what influences have been at play.”
“We’d never have guessed the Rooney effect would generate 5,500 enquiries for hair transplants – or that curvaceous bottoms would be all the rage in the noughties.
Ms Dunion said male concern over “man boobs” and fears about Botox were other issues which had been unexpected.
“It looks like Botox is something that’s misunderstood and is something people talk about much more than they have,” she said.
“Transform is in a privileged position to report this information with authority and we plan to track it over the next 40 years to give an insight into the psyche of Brits considering cosmetic surgery.”