Grieving Sunderland mum pleads speeding motorists to slow down

Violet Atkinson of Sunderland , mum to the late Steven Atkinson launches a major road safety campaign with Brake at Sunderland college Usworth Campus. She is seen here with a picture of her son before the event, which featured a demonstration by the fire brigade of cutting injured people free from a car.
Violet Atkinson of Sunderland , mum to the late Steven Atkinson launches a major road safety campaign with Brake at Sunderland college Usworth Campus. She is seen here with a picture of her son before the event, which featured a demonstration by the fire brigade of cutting injured people free from a car.
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BEREAVED parents, emergency services, colleges and councils have united to stamp out fatal crashes on Wearside roads.

Violet Atkinson, whose son Steven, 12, was knocked down and killed by a speeding driver at The Broadway, Grindon, led calls for young people to heed their speed.

Tyne and Wear Fire and Rescue Service, together with the Road Respect campaign, are running an awareness-raising demonstration in partnership with Sunderland College, and speaking about their work dealing with the aftermath of crashes.

Angela O’Donoghue, principal of Sunderland College, said: “It’s important that we highlight the dangers our young people face on the region’s roads and look at ways that we can protect them.

“By Sunderland College being involved in the crash simulation today, I hope it will make our students think more about the road safety of both themselves, their friends and other road users.”

Fire service district manager Keith Carruthers said: “Many young people are at high risk of being injured or killed in a road crash, but they don’t think about this when they get in a car.

“By having the opportunity to be involved in a mock road traffic collision, they can experience first hand the devastating consequences of road traffic collisions.

“We’re sending them the message that by driving fast or carelessly, or under the influence of alcohol, they may kill or injure themselves or their friends.”

The events are taking place as part of Road Safety Week.