Get a whiff of One Direction

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FANS of One Direction can experience the boyband in a fragrant new way.

A scratch ‘n’ sniff poster has been unveiled in the window of Superdrug, The Bridges, today, to encourage 1D followers to get up close and have a whiff of the lads’ new fragrance.

The scent, provocatively titled Our Moment, is the latest offering from the X Factor group’s cosmetics rage, and will go on sale on Monday.

The poster, displayed in the front window of selected Superdrug shops, is expected to get Directioners – the fans – excited.

Simon Comins, commercial director of Superdrug, said: “We’re delighted to be offering shopping centres and high streets across the country the chance to scratch ‘n sniff the fragrance created by world’s biggest band, and try the scent we’re tipping to be summer’s best seller.”

The shop in The Bridges is one of 10 around the country which will display the poster, picturing all five band members faces, and the perfume bottle.

Fans are encouraged to take their photograph with the alluring pink picture, and Tweet it to Superdrug’s Twitter feed for the chance to win items signed by Harry, Zane, Louis, Niall and Liam.