ECHO readers will once again be able to get all the latest news and gossip as it happens on football’s frantic transfer deadline day.
Sunderland fans have already been celebrating a clutch of signings, including Steven Fletcher and Adam Johnson.
And the Black Cats will join other clubs around the country who will be scurrying to complete other signings before the cut-off point at 11pm on Friday.
The Echo has once again teamed up with Sunderland University to make sure readers can keep up to speed with all the latest transfer news online, with a live blog and regular stories posted on sunderlandecho.com.
Echo deputy editor Richard Ord said: “It’s been an exciting time for Sunderland fans and there could be lots more for happening at the club before the end of the transfer window.
“It’s an intense time and there’s always a great buzz around transfer deadline day, and we’re hoping to capture the spirit of that in our online coverage – adding to what we do in the paper.”
The Echo’s sports team will join students from Sunderland University tomorrow to bring you all the latest on our live blog.
Previous events have seen tens of thousands of clicks on the blog as football fans around the world log in to learn the latest.
Lee Hall, senior lecturer in journalism at Sunderland University, said: “Love it or loathe it, transfer deadline day is the most nail-biting date in the football calendar. As well as the gossip and banter, we’ll bring you inside info as we count down to the 11pm deadline and beyond.
“The best thing about deadline day is that everyone gets involved, has a view and has a laugh.
“And whatever the experts predict, one thing we know about D-day is that it’s very unpredictable. There are always a few surprises and Sunderland seem to be in the thick of it more often than not. And that’s not a bad place to be.”
David Peddie, editor of Sunderland students’ sports website SportsByte, has been co-ordinating the university team.
He said: “The university has been running transfer deadline days with the Echo for the past three years now and it’s always an exciting day and a great event to be part of.
“One of the factors behind the establishment of SportsByte was to offer journalism students a platform to put into practice the skills they learn on their course and the transfer deadline day is a key part of that.
“The journalism students have the opportunity to experience the pressure of a real working newsroom, adapting to breaking news and turning around copy quickly but concisely whilst developing and working on their own story leads.
“The association with the Sunderland Echo and Johnston Press gives real credence to the work we are doing and the opportunity to work side by side with journalists from the Echo is fantastic.”