HUNDREDS of Wearsiders will miss out meeting their TV heroes tonight after a party was scrapped at the last minute.
Devastated organiser Amy Pink has been left out of pocket after the plug was pulled on the celebration, headlined by stars of hit show, The Only Way is Essex.
The Wearside entrepreneur has spent the last three months planning tonight’s launch of her new venture, Dangerous Couture.
The Only Way Is Essex stars Harry Derbidge and Sam and Billie Fairs were due to arrive in the city to help party the night away.
But on Wednesday organisers of the ‘Reem’ parties told her the event, at Sunderland’s Quayside Exchange, had to be scrapped after claims the gathering would be “infringing trademark laws” in relation to the ITV2 series.
The term ‘Reem’ is a popular catchphrase used in the show, meaning “great”.
As well as leaving Amy in the lurch, the mum-of-two claims she is now out of pocket to the tune of £2,000 after splashing cash on decor, dancers, food and ticket sales.
Amy, 29, of Humbledon, Sunderland, said: “I’m absolutely devastated and I’ve hardly slept with stress for thinking about it.
“My launch night has been completely ruined and I’m totally humiliated. I’ve worked tirelessly to pull this event together.
“I feel awful for all the people who have bought tickets and who were looking forward to the night but there’s nothing I can do.”
The party was set to take place tonight to officially launch Amy’s fashion line and teenager Deon Husbands’s new beauty business Tallulah Bunne. The TV stars were also expected to be a major draw.
But now party-goers have been left disappointed after the event was scrapped.
“This has completely spoiled my launch party and the night for all those people who were looking forward to it,” she said.
“I’m so angry and upset. I’ve got people on my case texting and calling and emailing me asking what’s going on. Why should I be dealing with all this stress?”
David Clark, owner of Networks4All, the promotions company behind the Reem parties, said they were forced to cancel the party after a legal letter was sent saying the Reem parties were an infringement of the law as they have been trademarked by ITV and Sugar Hut, the club that appears on the reality TV show.
He said: “It has been a nightmare and I’m absolutely devastated but there is nothing malicious in this.
“We will be issuing an unconditional refund to everyone and will be trying to get those out to people within seven days.”
Anyone who bought a ticket is asked to email their details to email@example.com.