Students on Wearside are joining forces with a charity to make everyday life simpler for cancer patients.
Daft as a Brush Cancer Patient Care was created by Brian Burnie, a North-East millionaire who gave away his fortune to help others, and provides transport to and from hospital for patients undergoing cancer treatment sessions.
I know the project will certainly promote the work of the volunteers and the charity.Brian Burnie, founder, Daft as a Brush
The charity has called on students at the University of Sunderland to help raise the profile of the life-changing work they do, which aims to make everyday life as a cancer patient simpler, and enable people to concentrate on fighting the disease.
Brian said: “Meeting the University of Sunderland students for the first time, Jean Ross, trust secretary, and I were most impressed by the enthusiasm and preparation by the students for the project they were undertaking.
“Once completed, I know the project will certainly promote the work of the volunteers and the charity.”
Public relations undergraduates at Sunderland have been tasked with creating an innovative campaign which they will then pitch to the charity.
It is all part of the university’s commitment to business engagement and making a difference to the North East community.
Daft as a Brush completed 15,000 journeys this year and has a fleet of 17 ambulances.