A WEARSIDE mum’s lip-smackingly good idea to raise cash for charity has reached its first milestone.
Nadine Page’s project to get everyone to post pictures online of themselves pouting, in a bid to raise funds for research into the treatment of cystic fibrosis, has already passed the £1,000 mark.
Nadine, whose 10-month-old son Elliot was diagnosed with the condition shortly after he was born, is hoping now the Christmas festivities are over people will get back to pouting and help reach the huge £20,000 target.
Like the ice bucket challenge, the Sunderland mum-of-two is hoping her £1 to pout photo idea will become a viral craze and celebrities, including boxing legend Frank Bruno, reality star Katie Bulmer-Cooke, who appeared on The Apprentice, and former Sunderland footballer Mick Horswill, have already done theirs.
Also, the cast of Emma Enchanted, a costume company, have also done their collective pout.
Nadine, said: “It went a bit quiet, but I would love people to start pouting again.”
All the money raised from the pouting campaign, which features Elliot and another little boy with cystic fibrosis, Jack Thompson, five, from Durham, will go towards research into the condition with the hope of finding a cure.
Nadine and spray-painter husband, Chris, who live in Beckwith Grange, Doxford Park, and are also parents to Dominic, four, were devastated when health officials broke the news of their son’s condition, and since then the family has raised more than £12,000 for research into the condition.
Although Elliot needs daily medication and physiotherapy to help his condition, in the short-term he should develop like any other child and recently started a new toddler group.
To support the pout campaign, put photos on Facebook or Twitter and Text POUT55 £1 to 70070, or make a donation by visiting www.justgiving.com/pullapout.