Pupils dare to go into the Den

Students from Castle View Enterprise Academy with Dragons, Deborah Meaden and Duncan Bannatyne for Dragons' Den Goes Back to School 2011.
Students from Castle View Enterprise Academy with Dragons, Deborah Meaden and Duncan Bannatyne for Dragons' Den Goes Back to School 2011.
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YOUNG businesspeople of the future were able to see themselves in the Dragons’ Den during a special screening.

The team of budding entrepreneurs from Castle View Enterprise Academy in Sunderland took part in the Dragons’ Den Goes Back to School project.

They were invited to attend a special screening of them giving their pitch in the den at MediaCityUK.

The project gave the school, along with three others in the North East, the chance to develop a business idea with support from a BBC mentor and pitch to the five Dragons inside BBC Two’s famous Den.

The project was a collaboration between BBC North and the hit TV show.

It was designed to help Year 10 pupils develop entrepreneurial skills from initial idea, through planning, budgeting and marketing to pitching for investment.

The pupils were invited to Salford Quays, Greater Manchester, to see their pitches screened in front of invited guests, press and Dragons Hilary Devey, Deborah Meaden and Duncan Bannatyne.

The Castle View teenagers had been working on a business idea set by Duncan when he contacted the school in April.

Their pitch was for an outdoor cinema business for young people in the region.

The pupils held their own against the Dragons, who quizzed them on their profit margins and publicity strategy.

Although the Dragons felt the idea of an outdoor cinema on Wearside wasn’t viable, they said they would invest in the young people themselves.

The pupils were taken on a tour of the new studio facilities and given an exclusive preview of footage from the new series of Dragons’ Den.

Twitter: @SunEchoSchools