Plans to boost Sunderland’s creative industries

Neil Paterson, owner of Digitalcrush, Jane Reed, the college's head of visual and performing arts, Jane Thompson, the college's director of enterprise and commercial development, and Declan Unsworth, Digitalcrush apprentice.
Neil Paterson, owner of Digitalcrush, Jane Reed, the college's head of visual and performing arts, Jane Thompson, the college's director of enterprise and commercial development, and Declan Unsworth, Digitalcrush apprentice.
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The curtain will be raised on a host of careers as the spotlight is put on Wearside’s artistic side.

Sunderland College has announced plans to boost apprenticeships in the creative industries, as part of the city’s ongoing drive to be recognised as a cultural destination, and to meet demand from businesses and organisations.

It is an exciting time for the creative industries in the region and particularly in Sunderland, which is taking great strides to promote and increase its cultural prowess.

Jane Reed, Sunderland College

Courses will include costume and wardrobe, technical theatre, design, community arts, live events and promotion, photo imaging, sound recording, engineering and studio facilities.

Jane Reed, the college’s head of visual and performing arts, said: “It is an exciting time for the creative industries in the region, and particularly in Sunderland, which is taking great strides to promote and increase its cultural prowess.

“The Sunderland Cultural Partnership, which aims for the city to be recognised regionally and nationally for the quality and range of its creative industries, is a driving force behind the cultural renaissance.”

She added the college expects to see a growth in the creative industries, IT and digital sectors over the next few years, and will need to meet a demand for skills.

The college has already been working in partnership with visualisation studio Digitalcrush, to train Declan Unsworth, 17, as an apprentice in 3D modelling.

Company boss Neil Paterson said: “As a result of taking on Declan, we have been able to expand our services and obtain new business, as well as being able to turn projects around at a quicker rate.”

To celebrate the new apprenticeships, the college is holding a event on Wednesday, July 8, for employers.