Echo-backed #WearHere campaign to promote Sunderland is a national Twitter hit

Kath and her friends at the opening of Sunderland International Airshow.
Kath and her friends at the opening of Sunderland International Airshow.
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We did it! Sunderland trended nationally at No2 on Twitter today after the Echo backed a campaign to big up the city.

At 5pm Twitter users across the city joined in a ‘thurderclap’ and tweeted what they loved most about Sunderland while using the hashtag #WearHere.

To achieve the trend top in the city is fantastic, but to break into the top five UK trending topics is an amazing achievement.

Paul Callaghan, chairman of the council’s Economic Leadership Board

Celebrities taking part included television actress Melanie Hill and presenter Lauren Laverne.

Paul Callaghan, chairman of Sunderland City Council’s Economic Leadership Board, believes the event impacted positively on the city’s economy as more people start to recognise Sunderland as a place to visit and stay.

He said: “To achieve the trend top in the city is fantastic, but to break into the top five UK trending topics is an amazing achievement and a clear demonstration of the love people have for our wonderful city.

“The pride and passion of the people of Sunderland and that of visitors to the city from across Europe and beyond for the start of the International Airshow, has ensured #WearHere was a great success. The people of Sunderland really got behind #WearHere and enabled us to showcase the city to the virtual world.

“Hopefully, this social media sonic boom has ended with people genuinely excited about Sunderland as a place to live, work, visit and have fun!”

Meanwhile, hundreds of proud Wearsiders took to their mobile phones and computers to share their favourite parts of Sunderland.

@mearmold Tweeted: “My little niece Megan in one of favourite places, Sunderland Museum and Winter Gardens. #WearHere.”

@SundEmpire typed: “This auditorium is in Sunderland. Not bad eh? #WearHere.”

@Twiddleytweet added: “Happy memories of climbing Penshaw Hill steps with my dearly missed granda to explore Penshaw Monument #WearHere.”

Also taking part was@kathg62 who tweeted a picture of herself and friends from the opening of Sunderland International Airshow.

And @Safc_Spotlight shared a bird’s eye view of the Wear.