HUNDREDS of people have backed a restauranteur who was the victim of a racist slur.
Kam Chera, who runs Amore in Roker, was disgusted to find that an offensive message had been written by a customer on a comment card.
The message used racist terms and swear words to tell the British-born restauranteur to “go back to his own country”.
Kam, who was born in Coventry to an Indian family, posted a photograph of the feedback card on Amore’s Facebook page.
Within hours there were dozens of messages of support for the shocked businessman, and today there are almost 300 comments wishing him well and slamming the racist culprit.
Police have seized the offending card and are trying to trace the person responsible.
Kam, who also runs a restaurant in Ashbrooke Sports Club, said: “We were going through the comment cards and there was about four or five days-worth to go through.
“As you can imagine, when we came across that one it was a bit of a shock to the system. We’re just stunned.
“We get a very good clientele through our door and we have got loyal and good customers. We decided to post it on Facebook to let people know of the problem.”
Kam – who has lived in the North East for 25 years, 11 of those in Sunderland – said he has been heartened by the response to his Facebook post.
He said: “There is a very minute population with this ideology, but it’s a problem in football, problem personally and a problem socially.
“I was scared and shocked when I read it, but I was comforted by the great response from our customers and that’s exceeded my expectations.
“Some of the comments are quite emotional and people have taken time and effort to get in touch. We live in a multi-cultural society and the end of the day, the city is moving forward and is ambitious.”
The restaurant boss employs 15 staff at his restaurants, including people from Portugal, Italy, the Philippines and Thailand, as well as British workers.
He added: “They have been shocked and can’t believe that it has happened.
“We’ve got all different nationalities here and they have all been embarrassed – the English staff have been apologising about it.
“I want people to know their comments, calls and texts messages made my day and made me feel like a King of England and proud to be British Born Indian.”
Police would like to hear from anyone who was in the restaurant between Saturday, August 2, and Tuesday, and has any information to contact them on 101, or Crimestoppers anonymously on 0800 555 111.