A CAMPAIGN has been launched across Wearside in a bid to deter people from waiting to report sexual abuse.
In the light of the Jimmy Savile case, concerns are growing that more needs to be done to catch child abusers before cases spiral out of control.
A new NSPCC TV campaign has now been launched after a poll revealed fewer than one in five would report concerns as soon as they arose.
A recent report into the Savile case revealed children as young as eight were abused by the TV presenter.
And while coverage of the Savile case has heightened public awareness of child sexual abuse, a poll conducted by the NSPCC and YouGov shows that fewer than one in five (17 per cent) would report concerns as soon as they arose.
NSPCC staff in the North East are now urging Wearsiders to pick up the phone and report any concerns they may have about a child.
Fiona Richards, NSPCC regional head of service for the North East, said: “Child sexual abuse is not a problem that died with Jimmy Savile. It is a problem that continues today, with children across the UK suffering at the hands of a minority of adults.
“Whilst the uplift in reports of abuse and new figures indicating that people are more willing to speak out is very welcome, it’s also clear that people are still waiting for that elusive certainty before taking action. People clearly have the desire to act but are unsure how or when to do it.”
Anyone who has concerns about a child or wants advice can contact the NSPCC for free 24 hours a day, by calling 0808 800 5000.