WORLD champion athlete Steve Cram, pictured, is set to get Sunderland’s premier racing event off to a running start.
The Olympian and Sunderland University chancellor decided to launch Sunderland City 10k after Great North Run organiser, Nova International, controversially decided to move the Bupa Great North 10k from Wearside to Gateshead.
The event had been held in Sunderland for the past two years, attracting thousands of fun runners into the city. There were complaints about it being moved.
But Sunderland City Council pledged to support a replacement race which will be officially launched on Wednesday at the National Glass Centre.
Race founder Steve will welcome guests before explaining his inspiration to create the event, which will take in the city’s most iconic landmarks.
Sponsored by online travel firm Red Spotted Hanky, the Sunderland City 10k will start and finish at SAFC’s Stadium of Light and take place on Sunday, June 26.
The event is expected to attract thousands of people to Sunderland, from families and fun runners to experienced club athletes.
The Bupa Great North 10k run, which also took in the sights of Wearside, will this year be held in Gateshead on Sunday, July 17, taking in the Baltic Arts Centre, the Sage and Millennium Bridge as part of its route.
Last year, more than 5,000 people took part in Sunderland, making it to the North East’s biggest running event after the Great North Run.
It was launched in 2009 and evolved from the Great Women’s Run, which took place for three years along Sunderland’s seafront.