Charlotte Crosby is urging fellow Wearsiders to show their support for everyone affected by cancer ahead of World Cancer Day.
To mark the event on February 4, Charlotte, from Biddick Woods, has been wearing a Unity Band and is calling on others to do the same.
The former St Anthony’s School pupil, who rose to prominence on Geordie Shore, has joined celebrities including Ant n Dec who’ve been wearing the band, which is made of two parts knotted together, to represent strength in unity.
For the first time, Cancer Research UK, Breast Cancer Care, Anthony Nolan and the Movember Foundation are joining forces for World Cancer Day. Their aim is to unite the nation and help transform the lives of millions of people affected by the disease.
Lisa Millett, Cancer Research UK spokeswoman for the North East, said: “World Cancer Day provides an opportunity for people in our region, all across the UK and beyond, to unite and show that together we can do something about cancer.
“So many of us have been affected by the disease, which is why on February 4 we are calling on the people of Sunderland to join together and wear their Unity Band with pride.
“Wearing a Unity Band is a simple way to show your support and be part of the generation that transforms the lives of the millions of people affected by cancer.
“We’re partnering with Breast Cancer Care, Anthony Nolan and the Movember Foundation to promote World Cancer Day this year. By working together we can make a bigger impact.
“We’re asking the people of Sunderland to unite with us and be a part of something momentous.
“Whatever your motivation - to remember a loved one, celebrate people who have overcome the disease, or to rally in support of those going through treatment - World Cancer Day is a chance to get involved and help reduce the impact of cancer on future generations.”
Every year, around 15,600 people are diagnosed with cancer in the North East.
The Unity Bands are available from each charity in their own colours at www.worldcancerday.co.uk for a suggested donation of £2. All money raised from the Unity Bands will go towards the charities’ individual research projects and support services.
Lisa added: “Many of our success stories would not be possible without the commitment of all our amazing supporters, who fund each charity’s individual work into the prevention, detection, treatment and support of those with cancer.
“So we’re asking people of all ages across Sunderland to wear a Unity Band or make a small donation on World Cancer Day. A small action taken by many people really can make a huge difference.”
For more information and to find out where to get a Unity Band, visit www.worldcancerday.co.uk