Charities to get a boost from Sunderland events programme

Sunderland Live chief operating officer Chris Alexander at Sunderland seafront

Sunderland Live chief operating officer Chris Alexander at Sunderland seafront

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CHARITIES on Wearside are set for a windfall thanks to a new partnership.

Sunderland Live, which helps arrange the city’s biggest events, will join forces with up to 10 good causes to provide fund-raising opportunities each year.

The events and activities will be launched at this month’s International Airshow, from Friday, July 26, to Sunday, July 28.

Chris Alexander, chief operating officer of Sunderland Live, said: “Sunderland Live aims to provide first-class events but also wants to play an important role in the local community.

“The establishment of the Charity Partnership will mean up to 10 local charities each year can benefit from our events programme. All we’d like to suggest to those who come along and have a great time is to consider giving some loose change and making a donation to benefit others in our region.

“At other events, charities will be given the chance to get involved in fund-raising initiatives, such as guaranteed places in the Sunderland 10K, and we hope they’ll help us to develop events to benefit good causes.”

Sunderland Live’s initial charity partners for 2013/14 are; Grace House Hospice, Sunderland Carers Centre, Sunderland Pride, 4Louis, Coco, Water Aid, the Rainbow Trust and the Mayor’s Charity Fund.

Graham Burt, from Sunderland Carers Centre, said; “We are delighted that Sunderland Live have asked us to be a charity partner.

“The financial environment for charities is very difficult at the moment, so it’s really important that local charities are supported by local people.”

Karen MacLennan, senior fund-raiser at Grace House, said; “We would like to thank Sunderland Live for providing the opportunity to benefit from the financial kindness of visitors to the Sunderland Airshow and especially to everyone who is able to make a donation, however small, over the weekend.”