AN effort to clean up Sunderland and help people take more pride in their surroundings is taking place on Wearside.
The Love Where You Live campaign, which was initially launched by Sunderland City Council last autumn, continues this week with a series of events.
People will be joining with officials from the council, Durham Wildlife Trust, schools and various other groups to give the city a good spring clean.
Some of these events will include cleaning up in the Tilesheds area of Hylton Castle, a litter pick on Galley’s Gill and graffiti removal in Burn Park.
The council says project is all about people taking a pride in their communities and working together to look after them.
It is also helping the city with its “Going for Gold” Olympic themed entry into the finals of Britain in Bloom.
Councillor Paul Watson, Leader of Sunderland City Council said: “We want people to take pride in their city, whether it’s organising a litter pick with friends or neighbours, cleaning up their gardens or planting up a hanging basket.
“We’ve been really impressed with the terrific response we’ve had so far and we’re hoping more businesses will continue to come forward as we get nearer the judging and take part in clean-ups or put planters outside their premises.
“There’s so much happening in Sunderland over the next few months with Britain in Bloom, the Queen’s Diamond Jubilee celebrations and the Olympic Torch relay and we’re calling on everyone to do their bit to help the city look its very best.”
Coun James Blackburn, portfolio holder for attractive and inclusive city, said: “We know there’s a real sense of community pride in Sunderland and we’re delighted that so many people want to work with us to improve their communities.”