Campaign drives towards a safer Christmas

CHRISTMAS CAMPAIGN: Mayor Stuart Porthouse and city services portfolio holder Coun Michael Mordey, left, with Santa's helpers, campaign ambassador Laura Rea, front, Maria Postma, left, and event manager Karen Fairlee, back.
CHRISTMAS CAMPAIGN: Mayor Stuart Porthouse and city services portfolio holder Coun Michael Mordey, left, with Santa's helpers, campaign ambassador Laura Rea, front, Maria Postma, left, and event manager Karen Fairlee, back.
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A ROAD safety campaign has been launched to remind people of the dangers of drink-driving during Christmas.

The crackdown – What if Christmas is Cancelled – focuses on the festive period and includes events at The Bridges, in Sunderland, until Saturday, giving both motorists and pedestrians the chance to test their knowledge and awareness of how alcohol affects drivers.

The Mayor of Sunderland, Councillor Stuart Porthouse, helped launch the event this week, along with portfolio holder for city services, Councillor Michael Mordey.

Coun Mordey said: “Working with our regional partners and the Northumbria Safer Roads Initiative, we want to promote the dangers of drink driving, particularly over the Christmas period, when people can be in social situations where they drink more than usual.

“We are all road users, whether as a driver, pedestrian or cyclist, so are all potential victims of motorists who become erratic, careless and dangerous behind the wheel when they’ve had a drink.

“What this latest campaign seeks to do, is to get these very serious messages across in a more accessible way, through getting people to test their knowledge in more light-hearted ways.”

Road Respect spokesman Jeremy Forsberg, added: “This is a new campaign from the partnership and Road Respect team, highlighting the dangers of drink driving over the festive period, with the ‘What if Christmas is Cancelled’ theme a reminder of the potentially-tragic consequences.”