Local businesses are being invited to get the low-down on how they can benefit from this summer’s Stadium of Light events at a special briefing this week.
This summer thousands of people will be visiting Sunderland to see Beyoncé take to the stage, while England will take on Australia in a friendly ahead of the European Championships.
A meeting on Thursday will show businesses how they can share in the millions of pounds these events will bring to the Wearside economy.
SAFC commercial director Gary Hutchinson said: “This meeting will provide businesses in the region with in-depth information so they are best positioned to benefit from what will be two huge events for Sunderland and the region.”
The meeting will take place at the Stadium of Light on Thursday at 4pm.
For more information and to confirm your attendance, e-mail Jonathan.Walker@necc.co.uk.