Want to make some dough? Krispy Kreme on recruitment drive for doughnut counters in Sunderland and Durham

John Green, retail liaison manager at the Bridges Shopping Centre, Sunderland, outside the soon to open Krispy Kreme Doughnuts shop in the centre.
John Green, retail liaison manager at the Bridges Shopping Centre, Sunderland, outside the soon to open Krispy Kreme Doughnuts shop in the centre.
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THE launch of new cafes brings sweet news for jobseekers as they look to recruit 30 staff.

The Krispy Kreme doughnut chain is preparing to open a counter in The Bridges, with another to be launched in Durham’s Silver Street days later.

Each coffee bar will welcome 15 workers as the American company begins to serve up treats and drinks later this month.

Retail bosses say the arrival of the brand on Wearside is a coup for their shopping streets, as the famous firm is expected to draw in more trade.

The Sunderland store will open at 10am on Tuesday, October 23, in a former beauty spa next to Tesco inside the city centre shopping centre, with 40 seats to be made available outside the shop for customers to enjoy tucking into Krispy Kreme’s wares.

The Durham business will open a week later in Silver Street.

They follow on from the launch of Krispy Kreme’s 50th store in the country at the Metrocentre’s new MetroOasis complex, which will make fresh deliveries each day to the stores.

John Green, retail liaison manager at The Bridges, today welcomed the latest global company to open its doors inside.

He said: “They’ve been giving samples away on a few occasions and to put it simply, the demand has been overwhelming.

“We had a student lock-in event last week and they either made a run for either SuperDry or the Krispy Kreme samples.

“It is such a huge international brand and they’ve just opened at the Metrocentre, which has been a huge success.

“The brand itself is such a massive attraction and it will be another catering offer to our shoppers.

“It is a destination name, customers will come in hoards for them.”

He added the new jobs would also give the city a much-needed employment boost.

“It’s another 15 jobs for the city,” he said.

“We have Primark opening soon, we’re now in the run up to Christmas and those new names will have a knock-on effect.

“It’s positive news for Sunderland and for the North East.”

Judith Denby, chief marketing officer at Krispy Kreme, added: “We’ve recently opened our first store in the North East and can’t wait to open our second here in Sunderland.

“The Bridges shopping centre is a great location and we’re looking forward to welcoming shoppers in for doughnuts and coffee.”

Clothing store Internationale is also opening up a new store in The Bridges soon.

Twitter: @EchoEastDurham