SUNDERLAND AFC has finished third in a Premier League table of revenue growth.
A new report revealed the Black Cats’s revenue of £79million was up 21 per cent from 2009/10, beaten only by new champions Manchester City with 22 per cent growth, and Tottenham Hotspur with 36 per cent.
Deloitte’s Annual Review of Football Finance revealed that in total, Premier League clubs clawed in a record £2,271million turnover in 2010/11.
It said more than 80 per cent of the increase was spent on wages, which increased by 14 per cent to almost £1.6billion.
The top 92 clubs in English football also saw revenue rise by nine per cent, to £2.9billion last year.
Dan Jones, partner in the Sports Business Group at Deloitte, said: “Top clubs in English football have continued to show impressive revenue growth despite a difficult economic climate.
“Premier League clubs’ revenues increased by 12 per cent in 2010/11, driven by broadcast revenue increasing by 13 per cent, to £1,178million, in the first year of a new three-year broadcast cycle.
“This uplift was primarily due to an increase in overseas broadcast deal values, demonstrating once again the Premier League’s unrivalled global popularity.
“Commercial revenue grew by 18 per cent during 2010/11, although this was largely attributable to clubs with a more global profile.
“Matchday revenue increased by £20million to £551million, however, almost half the clubs suffered a reduction in matchday revenue in 2010/11.”
The latest accounts from SAFC earlier this year revealed that despite the rise in revenue, the club was still running at a loss.
But the overall loss for the financial year was reduced by 72 per cent to £7.8million – £20.1million less than the previous year.
The club’s operating expenses, which include staff and player wages, match costs and utilities, rose to £110.7million, which resulted in a net operating loss of £31.2million.
SAFC boss Margaret Byrne said: “We have seen significant strengthening of our playing squad with the acquisition of 14 players during the period, culminating in a 10th place finish in the Barclays Premier League, which was always our aim.
“We have also seen a growth in our commercial revenue, from areas such as concerts and sponsorship, which is something that is key to us achieving our aims.”